institutional advertising

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institutional advertising2016-12-19T05:50:30+00:00

institutional advertising 

ADVERTISING INDUSTRY

Definition A type of advertising in which the primary objective of the ad’s content is to promote goodwill towards an organisation or corporation or enhance its image.

HEALTHCARE MARKETING

Definition Advertising by an institution of the availability of hospital or health care services.

PHARMACEUTICAL INDUSTRY

Definition A form of teaser advertising for a drug or device which links it to (the prestige of) a particular institution and field of research. 

Synonym Institutional teaser advertising

Reference http://www.csun.edu/~vcmkt004/mkt%20304/Chapter%2016/assets/Notes%20on%20Chapter%2016%20Interactive%20Exercise–Types%20of%20Advertisi.doc.

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