invalid claim of efficacyJoe Segen2016-12-25T19:36:01+00:00
invalid claim of efficacy
EVIDENCE-BASED MEDICINE, MARKETING
Definition An erroneous and/or misleading assertion used to market products that allegedly improve health or enhance mental or physical performance.
Comments An invalid claim of efficacy made for amino acid and mineral supplements and multivitamins may include such phrases as anabolic enhancer, energy enhancer, ergonomic aid, fat burner, fat fighter, fat metabolizer, performance booster, strength booster, strength enhancer, and others.
Whilst this term got very few hits in the literature, it appears to fill an important lexical void–author’s note.