red truck syndrome

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red truck syndrome2016-12-09T02:25:54+00:00

red truck syndrome 

red truck syndrome image from New Medical Terms

red truck

PSYCHOLOGY

A term that dignifies the increased awareness that one has for a particular thing in one’s surrounding after certain types of exposure to that object.

The “syndrome” may occur after one purchases a red–or any other colour–truck, or is otherwise made more aware of red trucks, after which the person notices how many red trucks there are. 

Whilst this term is obviously not a real syndrome, it appears to fill a lexical void.

Synonym Increased awareness “syndrome” 

Reference http://everything2.com/title/Red+Truck+Syndrome

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