James Bond effect

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James Bond effect2016-12-08T21:45:59+00:00

James Bond effect 

James Bond effect image from New Medical Terms

James Bond

PSYCHOLOGY, PUBLIC HEALTH 

A popular term referring to the joint engaging by a central character in popular movies–e.g., James Bond, Jason Bourne, etc, in both violence and one or more risky behaviours–e.g., sexual activity, tobacco, or alcohol use.

A survey of the 390 top-grossing movies from 1985 to 2010 found that 90% of them contained a segment with a main character involved in violence; 77% of the films had the same character engaging in at least 1 other risk behaviour. 

Reference Bleakley A, et al, Violent Film Characters’ Portrayal of Alcohol, Sex, and Tobacco-Related Behavior, Pediatrics December 9, 2013 doi: 10.1542/peds.2013-1922

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