drink the Kool-AidJoe Segen2016-12-08T19:44:43+00:00
drink the Kool-Aid
Kool-Aid image from New Medical Terms
To drink the Kool-Aid is to mindlessly adopt the dogma of a group or leader without fully understanding its ramifications or implications.
A phrase* deeply embedded in American culture–much to the consternation of Kraft Foods, which owns the Kool-Aid brand. Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska in 1927, and is widely available in powder form in a cornucopia of fruit flavours. Kool-Aid entered the popular vocabulary with a vengeance in 1978 when it was added–with another flavoured drink, Flavor Aid–to a metal vat containing a concoction of cyanide, Valium, Phenergan, and chloral hydrate, and drunk by members of the People’s Temple Agricultural Project, a cult helmed by one Jimmy Jones living in a settlement in Guyana. Most of the 918 people who died in the Jonestown massacre drank it willingly as part of a so called revolutionary suicide.
*Permutations include drinking the Kool-Aid, drank the Kool-Aid, etc