The belief, held by many French, that their tiny, embattled country needs to defend itself against the encroaching cultural influences of the U.S.A., and/or the English language, by redefining and “rebranding” foreign influences.
AIDs-gate was a consequence of the Asterix syndrome.
The Asterix syndrome refers to an insular Weltanschauung in which Asterix (here, France and the French) fights a David-versus-Goliath battle which is, ultimately, a universal theme to which many other countries can relate in defending their national identity against encroaching Americanism. The French adoption of the role of underdog doesn’t quite fly when one considers that France is the world’s fifth largest economy and is as globalised as any other country. French businesses–e.g., Total, Carrefour and Renault are fixtures in the FORTUNE Global 500. Former President Nicolas Sarkozy (nicknamed l’Américain) openly admires American entrepreneurialism and announced plans to make youngsters bilingual in French and English by the time they finish school. Until recently, two bastions of globalisation and capitalism, the World Trade Organisation and the International Monetary Fund, were helmed by French citizens
Synonyms Astérix le Gaulois syndrome, gallic village syndrome, syndrome de Astérix le Gaulois, syndrome de village gaulois