Marlboro Man

Marlboro Man2016-12-04T05:04:27+00:00

Marlboro Man

Marlboro Man image from New Medical Terms

Marlboro Man


An icon used in the highly visible and supremely successful tobacco advertising campaign for Marlboro cigarettes, that ran from 1954 to 1999, projecting a rugged and manly cowboy image, conceived as a way to popularise filtered cigarettes, which in 1954 were considered effeminate. 

Regarded as the third most successful advertising campaign of the 20th century––it’s a good job that John Q Public didn’t lift the veil from the healthy, manly and outdoorsy cartoon that smoking Marlboros projected: Three Marlboro Men died of lung cancer; one was openly gay


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