aroma marketing

aroma marketing2016-12-27T14:34:52+00:00

aroma marketing 

aroma marketing image from New Medical Terms

aroma marketing

PSYCHOLOGY

A popular term for the use of context-specific fragrances, volatile chemicals and oils, cooking and baking, to act subliminally on a consumer and increase the likelihood that he/she will purchase a product

Examples, aroma marketing

• Freshly baked cookies in pied-à-terre peddling 

• Floral fragrances in apparel emporia 

• New car smell in vehicular venues

While aroma marketing has been around for decades, it is a largely unpredictable curiosity rather than a reliable sales tool. 

Synonym Scent marketing

Reference  http://www.hartman-group.com/hartbeat/aroma-marketing

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