academic detailing

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academic detailing2016-12-12T03:46:57+00:00

academic detailing 

EVIDENCE-BASED MEDICINE

The provision of information about a drug or therapy by a knowledgeable person who visits clinicians, discusses drug recommendations and/or local barriers to change and potential innovation methods to overcome those barriers, answers questions and provides relevant learning materials.

Note: Academic detailing by drug representatives usually provides biased information that favours the representatives’ employers’ products. 

Synonym Counter-detailing 

References www.ucl.ac.uk/cpi/cpi_support_glossary.php
JAMA 1990; 263;549
NEJM 1992; 327:163oa  

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