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academic detailingJoe Segen2016-12-12T03:46:57+00:00
The provision of information about a drug or therapy by a knowledgeable person who visits clinicians, discusses drug recommendations and/or local barriers to change and potential innovation methods to overcome those barriers, answers questions and provides relevant learning materials.
Note: Academic detailing by drug representatives usually provides biased information that favours the representatives’ employers’ products.
JAMA 1990; 263;549
NEJM 1992; 327:163oa